The eagerly awaited second season of “SUPERDINO” is making its debut on April 4th, with brand new content premiering on all major online platforms. This new season of animation will not only introduce more exciting adventures and dinosaur-themed missions to the town but also introduce a wider array of rich dragon characters and innovative multi-functional equipment and vehicles.

SUNAC and JUMPGO are showcasing their “Fusion Future, Exhibition Future” event at the 35th Shenzhen International Toy Fair, known as the “China toy market bellwether”. This event signals a significant move in accelerating their IP content layout and scaling up children’s consumer goods industry layout.

In terms of content layout, both sides have designated 0-9 year-old children’s content as their main focus. Both SUNAC and JUMPGO have owned the ongoing “SUPERDINO” animation IP series. In addition, this time round they have added the “Smart Cub” series movies and “DALIMI” animation IP, consolidating their content product track. The acclaimed MINI FORCE Season 5, as well as China’s top live-action special effects film “Time Guard” and animated “Card Warrior”, will further expand their consumer market share and audience in the children’s content market in the future.

On the consumer products front, SUPERDINO has stood out from many popular IPs to win the Jade Rabbit Award for “2022 Annual New IP Award”. This award aims to select the most commercially valuable Chinese original IP. Both sides have jointly developed dinosaur characters and vehicles that transform into toys, which are being launched into the market through key channels such as AEON and Toys R Us. At the same time, SUPERDINO books, board games, puzzles, stationery, toys, sweets, casual snacks, children’s hats and other categories have developed nearly 200 new products, which will be launched according to market trends. In terms of real entertainment, many shopping mall ball games festivals, Shunde Joyland Plus theme exhibitions + pop-up stores in Guangzhou, and Guangzhou SUNAC water world water festival and other projects have been well received by parents and children across the country.

JUMPGO CULTURE & ENTERTAINMENT CO., LTD. is a toy company that focuses on researching, producing, and marketing products for children, providing them with healthy and educational entertainment as well as safe and high-quality products. In terms of IP and derivative products operation, JUMPGO has numerous successful cases such as “MINI FORCE”, “The Octonauts”, and “Playmobil”. With its innovative design concept, diversified marketing methods, and internationally recognized product quality standards, JUMPGO has received unanimous praise from consumers.

It is understood that JUMPGO has accumulated rich channel resources through years of dedication in the children’s industry and is expanding into new arenas such as emotional interaction toys and baby toys to reach new consumer groups. For example, in collaboration with the German century-old brand Playmobil, JUMPGO is not only providing consumers with more high-quality international IP products but also facilitating the entry of overseas quality IP into the domestic market.