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From April 7 to 9, the 2025 Shenzhen Toy Fair grandly opened at Shenzhen World Exhibition & Convention Center. JUMPGO brought its two flagship IPs, METAL CARDBOT and MINI FORCE, to the show. Striking product displays and immersive onsite experiences turned our booth into one of the most eye -catching highlights of the entire exhibition.



Upon entering the exhibition hall, the giant METAL CARDBOT mecha model standing at the centre of the North Lobby instantly grabbed visitors’ attention. Signature METAL CARDBOT visual elements spread across the venue, fully showcasing the IP’s adrenalinefueled mecha charm.


Stepping into the JUMPGO booth, guests were wrapped in immersive IPthemed ambience. The central METAL CARDBOT display zone drew large crowds. A complete array of finelycrafted mecha toys, faithfully recreating animation characters, earned repeated praise from onsite audiences.


Costume performers portraying Blue Cup and Rredblitz made surprise appearances. They wandered through crowds for closerange interactions and photo opportunities with visitors of all ages, filling the venue with cheerful energy.

At this exhibition, MINI FORCE also unveiled blockbuster exhibits. Three largesize mechas from MINI FORCE ,made their major appearance. Exquisite joint structures, smooth transformation functions and highlyaccurate character designs fully demonstrated outstanding product strength.



During the fair, the JUMPGO booth maintained heavy foot traffic and received numerous industry professionals for site visits and business negotiations. Multiple media teams and content creators came to cover our booth. The China Toy & Juvenile Products Association hosted livestreamed booth tours, while Douyin creators filmed onsite content, making our booth a highly soughtafter photocheckin spot.



Great news came from the exhibition floor: BLUECOP TRINITY of METAL CARDBOT won Toy Award China — Market Star of the Year. This honour recognises its innovative product design and outstanding market performance, marking authoritative industry endorsement.
