JUMPGO CULTURE & ENTERTAINMENT CO., LTD. (abbreviated as "JUMPGO") is well-known in the toy industry, especially in the segment of transforming toys. Its IP toys such as "MINIFORCE" and "SUPERDINO" have long-lasting sales in the market.

JUMPGO is committed to building an international animation IP full industry chain ecosystem, covering the entire process from idea incubation to IP product research and development and production, to media operation, marketing promotion, and brand licensing management. With many successful cases, its business covers the world. Transforming mecha toys are its best-selling category, with cool product styling and high-quality products making JUMPGO a popular toy consumption brand. For example, the "MINIFORCE" series products such as King of Beast and the Transforming Police Car of Dingding are best-selling single items in major toy stores.

New IP strongly joins

Ling Jiali, deputy general manager of the company's industrial center, told reporters that JUMPGO has maintained good cooperative relations with many well-known domestic and foreign companies such as Bandai and Playmobil. The IP projects it represents include "MINIFORCE" and "SUPERDINO", "DALIMI", "PLAYMOBIL", etc, which are very popular at home and abroad. In the second half of this year, JUMPGO will carry out publicity and promotion operations around the new product "MINIFORCE: V Ranger" and the new animation "METAL CARDBOT". In particular, "METAL CARDBOT" will continue to be broadcast simultaneously on major TV children's channels, mainstream video platforms, and new media platforms such as IPTV, OTT, and DVB in various provinces across the country, covering tens of millions of children's families across the country.

It is understood that "METAL CARDBOT" is a brand-new theme among the transformation mecha animations. The integration of mecha transformation and cards will bring a new experience to the audience and the market. The products launched this time have excellent material feel and are among the first in the market in terms of mobility and smooth deformation. In addition, the product is very suitable for children to carry around and develop playing habits.

In terms of specific gameplay, the product includes a transforming mecha, an NFC character card, and a transforming weapon card. The transforming mecha can freely transform between the mecha and the vehicle, and the transforming weapon card can transform into a unique mecha. Card weapons and assemble, NFC character cards can be linked with summoner products to emit exclusive sound and light effects, giving children the motivation to collect multiple cards.

Ling Jiali said that JUMPGO is committed to creating products with "high reproducibility, high playability, and high quality", developing toys that fit the IP image, and also focusing on marketing and promotion. It has received positive feedback from many customers, saying that the product's material and feel are of high quality, and the gameplay is diverse and interesting.

Regarding the market prospects of transforming mecha products, Ling Jiali said that the current market demand is stable, but more innovation is needed. "METAL CARDBOT" combines mechas with cards, which is an innovative attempt. In addition, it is necessary to pay attention to the utilization of IP value. IP will bring a large number of fans and influence, thus attracting potential consumers. Generally speaking, the market prospects for transforming mecha products are broad, but it is also necessary to pay attention to challenges such as fierce market competition, new products, and changes in consumer demand. JUMPGO will continue to pay close attention to market dynamics and provide high-quality, innovative products to meet consumer needs.

All-round promotion online and offline

For the promotion of new products, JUMPGO adopts 360°online and offline promotion. The measures cover the animation broadcast of TV stations, online platforms, IPTV/OTT/DVB, the placement of columns and advertisements on online TV stations, and the promotion of self-media KOLs, cooperation in video website special events, offline fan meetings, shelf display layout, material support, etc.

In terms of ground promotion, fan meetings will be held regularly, with IP-exclusive special exhibitions and IP-image mecha dolls to interact with on-site fans, providing fans with a good offline communication opportunity while increasing IP visibility.

JUMPGO and MINIFORCE have been in in-depth cooperation since 2018 and have developed more than 300 authorized derivatives so far. For example, the "Super Changing Five-In-One-Dazzling Dragon King" was launched in 2021, and its sales data are still very good after more than a year. In addition to factors such as the product's domineering appearance, exquisite design, and excellent quality, it also benefited from the launch of the "Classic Reappearance, Super Dinosaur Power Returns" marketing plan, through a combination of popular animations, advertisements, columns, and online bloggers KOL promotions. The "Super Dinosaur Power" craze has once again set off, driving the sales of derivatives.

Innovation responds to fierce competition

The current toy market environment is constantly changing. On the one hand, the birth rate of newborns in my country is declining. On the other hand, toys are becoming more and more for children.The potential is obvious.

In this regard, Ling Jiali said that although China's children's toy market faces various challenges, there are also new opportunities and possibilities. Companies need to seize opportunities by adapting to these new market trends, providing products and services that meet consumer needs, and strengthening online sales strategies.

Many manufacturers are cautiously optimistic about the toy consumer market in the coming year. JJUMPGO believes that the future toy consumer market will show a trend of diversification and personalization. Consumer demand will pay more attention to innovation, competition will become more intense, and the importance of IP will further increase. To this end, JUMPGO will continue to focus on and launch innovative and high-quality IP projects, develop high-quality, interesting toy products, and strengthen cooperation with suppliers and channel partners. We will also formulate corresponding strategies based on the company's actual situation and target market. Pay close attention to market dynamics and changes in consumer demand in order to adjust your product strategy in a timely manner.